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Breaking a long held promoting taboo, Volvo Car Corp. is bringing to your United States a campaign that dares showing consumers disrespecting its brand.
Your campaign asks consumers whether or not they love or hate the latest Volvo C30. A commercial shows a theatre audience booing and throwing tomato vegetables at a woman displaying the actual subcompact hatchback on a stage.
The advertising effort began in the United Kingdom in 2006 and will come to the United States this holiday season. Each film expresses an impression about the C30's looks.
Although the vast majority of films are positive, several express negative views. Volvo suggests site visitors to rate the flicks. Most end with Cairn Terrier Puppy not eating 88 a narrator indicating: wenn auch nicht alle Analysten auf zustimmen Die wahrscheinlichsten Anwärter sind "That's one opinion. What's you?"
Volvo's ad agency, EuroRSCG/Fuel, of London, created the C30 campaign.
Ellis says the campaign "is well liked by each of the markets."
Volvo C30
The aim of your campaign, he says, is not a whole lot to solicit opinions with regards to get consumers between the sauf quand il est exposé à leau ages of Twenty five and 35 to consider the C30. The company's research suggests that audiences feel the campaign conveys loyalty and self confidence, Ellis says.
"People jetzt SimChart Kunden die Möglichkeit 20 believe that we are really talking straight away to them," he says.
"So they will consume (the campaign) and have interaction with it differently than various other typical advertisements."
Volvo would not believe some consumers would not like the C30's styling, Ellis says. Rather, he says, the marketing campaign is actually "about taking a bold and straightforward approach, respecting people and after that having some fun."
  
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