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the art of the image

Manage your settings.My AccountLog OutWolff: Billboards, the ability of the single image hottest topic in the Cannes Lions advertising festival is technology. The complete hope and way ahead for the modern media business along with the advertising that supports it requires the new and ever smarter and ever smarter plus more baroque ways to hook up with your audience.Posted!A web link has been posted in your Facebook feed.CANNES, France   Typically the most popular topic with this week's Cannes Lions advertising festival is technology. The complete hope and desolate man the modern media business as well as the advertising that supports it involves the new and ever smarter plus more baroque ways to connect to your audience.But because it happens, most people here are salesmen   either advertising people trying to sell something to clients or cheap ray ban  sunglasses 80% off media people promoting something to advertising people. In order that they don't know much about technology. They're hucksters (in the good way, naturally) not programmers. Reliably, they become tripped in their own overexertions regarding the possibilities of these new tools and nifty functions."Algorithmically," said a new man with a party sponsored last night by Facebook, looking to explain his company's innovative approach to building audiences, "we can suggest your content at the end of somebody else's content."So I felt both guilty and, too, relieved this morning to go to a conference about billboards.WOLFF: The first day at Cannes Ad FestivalMORE: Complete coverage of the Cannes Ad FestivalTrue, it wasn't as low rent as that sounds. It had been in fact over an espresso on the back of an mighty large yacht. And, it involved plenty of hopeful technology, too. The future of ray ban wayfarer 90% off outdoor advertising, said William Eccleshare, the CEO of Clear Channel Outdoor, the brother company of Clear Channel Radio, is the promise of digital signage. Not only because signs now move and refresh themselves, but since they might be that holy grail of modern marketing, the most efficient way to directly connect an advertising message with an action and get on your phone (and, too, inevitably, using your Google glasses).But that if you ask me was faraway from the sexy part of the discussion.It had been, instead, Eccleshare's very non digital evocation of the image   that single impact moment.Billboards, you'll be able to argue, certainly are a significantly more literate visual language than video or anything interactive   or, egads, social. The appearance of urban bus stop shelters  which, in outdoor advertising parlance are called "street furniture"   and ever increasing signage at airports, is bold, vivid and original. A quantum revolution when you weren't watching.Really, take notice the next time from what you're being attentive to.Billboards, curiously, could be the only media, too, which includes not fractured and eroded. Their audience share, with growing populations and more people out and about in urban environments, has vastly increased. Also, they can't be so easily undermined or challenged. They're inextricably linked to your form transportation   not your kind of diversion.

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