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PICK A REPUTABLE COMPANY What to look for in a company if you are considering direct selling:

Getting started should not require pandora 2016 a significant upfront investment. While you may need to purchase a starter kit or training materials, the cost should not put you in financial jeopardy.

You should have the option to sell back unsold products if you quit. Businesses belonging to the Direct Selling Association are required to "buy back" unsold merchandise you bought in the previous year at 90% of what you paid.

You should make money from your sales to consumers. Recruiting other sellers should not be the basis."

The product or service should be something you would use even if you were not selling it.

Source: Direct Selling Association

By Charisse Jones, USA TODAY

Not long ago, Craig Lapp made his living driving a truck that helped carve Southern pandora charms cheap California's soil into new developments. But then housing sales slumped, and in November 2007 Lapp's construction company let him go.

While he searched for another job, Lapp began working alongside his wife, Lynne, in a business based in their Temecula home, selling nutritional supplements made by the direct sales company Isagenix. Nearly two years later and with no construction job in sight, Lapp says a one time sideline has become the couple's bread and butter.

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"It's paying our mortgage, our car payments putting food on the table," says Lapp, 55, who adds that he and his wife are earning a six figure income. "It was our 'Plan B' that turned into our 'Plan A.' "

Direct sales businesses that rely on home based representatives to peddle their wares are seeing their sales forces rapidly expand as the nation's unemployment rate soars to nearly 9% and pandora outlet those who lost jobs and nest eggs look for new ways to make money. direct sales companies.

While 2008 industry figures aren't yet available, "Anecdotally we're hearing that recruitment is up and unfortunately as the unemployment rate rises to 10% or higher, we'll be picking up more people who need an income earning opportunity."

The recession has become a recruiting tool. An Avon (AVP) cosmetics representative declares in TV ads that "I can't get laid off. It's my business." Companies such as Isagenix, a marketer of weight management and nutritional supplements and snacks, and jewelry maker Silpada Designs are coaching their representatives to spread the word that direct selling can keep you afloat in the faltering economy.

"Right now, our direct selling opportunity is really the No. 1 product that we have to sell," says Geralyn Breig, president of Avon North America. sales force grow to more than 680,000 through March, its largest ever, Breig says.

The same month, cosmetics company Mary Kay began airing its first TV ad for new representatives. and Canada was up 11.8% on May 1 from a year earlier. And Chandler, Ariz. based Isagenix says its sales force was up 30% in March from a year before.

The hope is that larger sales forces will grow revenue, even in an economy that has shrunk sales for many companies.

"Representatives and recruiting are a leading indicator of future sales," says Jerry Kelly, Silpada's CEO, who acknowledges sales for his privately owned company were down roughly 10% in the fourth quarter of last year. "We're optimistic that we're going to fare fairly well this year as a company pandora jewelry 70% off clearance in a very difficult climate. independent contractors who sell goods or services primarily through parties, demonstrations in someone's home and one on one interactions. sales, according to the Direct Selling Association.

Sellers are recruiting

Avon aired its first infomercial last month, and rather than promoting makeup or skin products, it targets new recruits. The company kicked off its TV commercials earlier, with a 30 second spot during the Super Bowl pregame show pandora sale 2016 in February. That ad, a 60 second spot and the infomercial will air all year.

The cosmetics company is also going to job fairs this year, scouting for new salespeople at more than 140 such events, Breig says. It's also beefed up its presence with online job search engines and since February has had a recruiting ad in the front of every one of its brochures.

"We're executing the boldest recruitment campaign in our history," Breig says. "It's part of our mission to enable women to have a financial solution."

That resonated with Elizabeth Leyba, an assistant office manager for a plumbing company who lives with her family in Munster, Ind. Leyba saw her hours cut last year and needed a way to make up her lost income while maintaining her office job and busy household.

So in April 2008, after watching a TV commercial for Avon, she decided to give it a try. In the year since, she has discovered that she is an entrepreneur.

"I didn't know it, and I'm thrilled that I am," says Leyba, 39, who has pandora jewelry outlet sold more than $10,000 worth of Avon products and hopes to sell full time. "Even though there's a recession, even though the economy is bad, my business has continued to grow."

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