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New Primark store in Pavilions wins green light

Budget clothing retailer Primark has won unanimous support from Birmingham planners for the revamp with the beleaguered Pavilions shopping centre.

The business, which acquired the 263,600 sq ft centre to get a rumoured million in summer 2014, will conduct a wholesale regeneration which will include a brand-new Primark store.

Pavilions, in High-street, has a break down decline in trade since Bullring opened in 2003 and faces more competition from your new Grand Central in New Street station.

People in Birmingham City Council's planning committee voted unanimously to approve its redevelopment plus they were particularly thinking about the views that can greet visitors going to Moor Street Station along with the new HS2 Curzon Street station.

The budget fashion chain will convert the Pavilions centre in a four storey shop covering a whopping 150,000 sq ft and a pedestrian route through from Moor Street to High Street with the remaining space let along with other tenants.

Committee member Peter Douglas Osborn (Con Weoley) ray ban sunglasses outlet store said: "We are brimming with anticipation. People getting into the station will be impressed by the things they see. It is like a theatre curtain opening."

Pictures: Views of new Primark from Moor Street station

He added the development should get started with regeneration further across the High Street and revitalise that section of the city centre.

Coun Fiona Williams (Lab Hodge Hill), who chairs the city's conservation panel, said the views from historic Moor ray bans outlet uk Street station were particularly striking when compared to current uninspiring back-end of the Pavilions.

Architect Neil Deprez, of practice 3D Reid, said he was delighted at the response from councillors ray ban sunglasses discount and praised Birmingham's planning department because of their handling with the application.

"Primark is dedicated to Birmingham and are a major presence ray ban sunglasses sale inside cheap ray ban  sunglasses 80% off the retail core. This can be the largest new store in britain," he said.

He added that the company had "exciting and innovative" plans for the store.

"Pavilions is quite inward looking but Primark will be outward looking," he told the meeting.

"It is a gateway development between your Bullring, the High Street via to the new developments around HS2 and Moor Street."

The firm has previously stated that it promises to open a store in 2018.

Existing tenants including H Marks Spencer, Three and Thorntons are hoped for to remain when the redevelopment is complete while Primark's existing store in New Street will close.

Staff of approximately 460 will transfer for the new shop which can be expected to have when using 800 employees, providing a good start to the city's job market.

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