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Engage consumers with news media advertising

Figures from emma show news media in print and digitalformats engaging a substantial swathe of consumers, offeringadvertisers the perfect platform to provide effectivecampaigns. News media deliver the lean in quality ofengagement that marketers desire ray [url=http://www.cheapoaksunglasses90off.top]oakley sunglasses outlet ban aviators[/url] as readers fully engagein content.

Digital press engagement surges

An ever increasing amount of newspaper journalism isbeing consumed on digital platforms.

According to Nielsen, 12.7 million consumers engage withnews media via PC, smartphone or tablet on a monthly basis.

The growth in digital readership implies that morepeople than ever are engaging with news media. Thesedigital products offer advertisers the opportunity to producecampaigns that reach consumers on the move.

Connect with digital natives

Those aged under 30 and "digitally native" have alwaysknown newspaper websites being a popular destination. Eachmonth, digital press reach two thirds of consumersaged oakley sunglasses wholesale 14 29.

Advertisers looking to engage young consumers will findthem via publisher owned digital platforms.

Regional news media most engaging

Is caused by Think Local, the 2016 Regional News MediaReadership study, shows newspapers being the mostengaging medium from the lives of regional readers.

1. Cunningham, T., Hall, A. S., Young, C. (2006). The Advertising oakley sunglasses wholesale authentic oakley sunglasses outlet online Magnifier Effect: An Mtv Study. Journal of Advertising ray ban sale 80% off Research

2. DePelsmacker, P., Geuens, M., Anckaert, P. (2002). Media Context and Advertising Effectiveness: The function of Context Appreciationand Context/Ad Similarity. Journal of Advertising, 31(2), 49.

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