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Google overtakes Apple as world's top brand

US search results Google has overtaken rival technology titan Apple because the world's top brand when it comes to value.

Google's brand value shot up 40 percent every year to $158.84 billion, global general market trends agency Millward Brown said in the 2014 100 oakley sunglasses cheap 90% off Top BrandZ report.

"Google may be extremely innovative this coming year with Google Glass, investments in artificial intelligence plus a range of partnerships," said Benoit Tranzer, the head of Millward Brown France.

Google Glass is Internet linked eyewear which is why ray ban sunglasses outlet the firm has joined hands with Luxottica, a frame giant behind Ray Ban and other top end brands, to market the new product in the us.

"All these activities send a really strong signal to consumers in regards to the essence of Google," Tranzer said.

Apple, which dominated the superior position for several straight years, saw its brand value fall by Twenty percent to $147.88 billion.

The very best 10 from the 100 slots were dominated by US firms. IBM was at third place at $107.54 billion, an autumn of 4 percent, followed by Microsoft at $90.19 billion   a 29 percent rise.

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