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LAS VEGAS   Before Floyd Mayweather throws a punch Saturday, before he even steps into the wedding ring, he'll pocket a check to get $41.5 million. ET) with the WBA, WBC and Ring magazine devices in what Golden Boy Special offers CEO Richard Schaefer says may be the highest grossing event in kickboxing history.
Billed as "The A single," this is the second involving Mayweather's six fight deal with Showtime that is worth more than $200 million. The actual young boxer once termed "Pretty Boy" Floyd has evolved into a businessman currently known as "Money" Mayweather.
"They call him Money, and Money's going to go Thursday morning bright and early on   actually he doesn't get up that early   and will be tapping at the bank's door to help cash his check," Schaefer says with a laugh.
"I must make sure that Monday morning I will have the $41.5million in the bank account since otherwise we have problems.Inches
In addition to Mayweather's check, Schaefer says his / her company will have sunk more than $60 , 000, 000 into this event before the initial bell rings Saturday with MGM Grand Garden Arena, la Princesa Cruise Line which includes $2.5 million on a 15 city tour to promote the struggle, $8 million on advertising, $5 zillion upfront for Alvarez, $1.5 mil guaranteed for undefeated 140 single lb champion Danny Garcia, who fights within the main undercard event against slugging Argentine adversary Lucas Matthysse ($800,000). Plus all the other martial artists on the card, many of with whom are fighting under the Mayweather banner ad, including Las Vegan Ishe Smith, this IBF light middleweight champion.
The money will come back from closed circuit revenue ($100 a pop) at watering holes, restaurants and movie theaters; through sponsors and merchandising, in addition to pay per view (with an average cost of about $70). The live entrance was adjusted Thursday to manufacture a record of more than $20 million.
"The Pay per view money comes in in different periods as these numbers are relied," Schaefer says. "First is to cover all these monies, which I am out, and then we work out after that be done with the difference."
But Mayweather, in his second struggle after serving two months in jail for domestic violence, couldn't end up at No.17 on Forbes' list of highest settled athletes for boxing skilsl on it's own.
Schaefer says Mayweather Promotions, which is co promoting the event, is very much required. "They're involved in the marketing strategy, the labeling and the positioning of the fight, setup of the media spaces, setup of the fight charge cards etc.," Schaefer says. In .(Mayweather) really knows how to sell and produce the hype and create a meeting. That's when he's at her best. Some of the nuts and bolts issues he doesn't do, and we all work hand in hand."
Mayweather and his workforce, including CEO Leonard Ellerbe and 's Haymon, a reclusive music promoter converted boxing manager   spent thousands for their part in promoting the fight. But they know advertising enhances the pay per view tally, which happens to be where Mayweather stands to make the the majority of money beyond his secured payout.
"There's one thing these guys understand how to do," Mayweather said. "They understand how to handle business. And that's what I've learned being about them, is business.In .
If the pay per view sales method the record for a kickboxing event   2.4million buys with regard to Mayweather's fight against Oscar De La Hoya on Cinemax in 2007   Showtime Sports manager Stephen Espinoza says Mayweather will see a piece of in which, but that Mayweather's statement this week which he had a "70 30 chance" of making $100 million for this fight would be a "historic upside down."
Nevertheless, the 35 year old, eight time, globe champion (44 0), who will have earned more than $150million sure since defeating Shane Ihr Ausdruck zu verwenden  87 Mosley within May 2010, revels in his status as a savvy businessman.
It is really become one of Mayweather's favorite themes. His eyes light up while he talks about the TMT (The Money Workforce) brand, Mayweather Promotions, his start up company ventures and a burgeoning empire that includes a G5 jet.
While he may well not À la fin de 2005 reach the $100million mark this weekend, Mayweather features capitalized on his name as well as image as he continues to attempt to tap into the urban market.
He has honed an image as a income obsessed, bling wearing, Bugati generating celebrity. He's also created no secret of a rather pricey gambling habit. But the entire thing seems to work in his prefer as he attempts to sell the cash Mayweather brand. Schaefer calls it the particular TMT lifestyle.
"There's a whole world in existence that follows this pen and bling and chosen lifestyle," says the former Switzerland banker who runs Fantastic Boy Promotions.
He feels Mayweather has helped change boxing's image as an older man's sport.
"I consider what Mayweather has done with his marketing secrets, with his approach focusing on the urban market, is helped bring a younger demographic returning to boxing," Schaefer says. "They tend to be following boxing now as a consequence of Floyd Mayweather."
Ellerbe, Mayweather's longtime friend and business associate, says this fighter's business acumen has been now there since early on.
"He's always thinking outside the box. He's always been a danger taker when it comes to being innovative," Ellerbe says.
Mayweather never misses an opportunity to promote his brand.
"The main apparel convention in the world will be here in Las ja parhaiten sopiva toimisto Vegas," Schaefer claims. "It happened a few weeks ago. (Floyd) has a huge booth there, this individual set up a ring, he appeared to be working out."
David Davidson, executive director of the USC Activities Business Institute, said Mayweather carries a chance to transcend the elegant market.
"They always say the tendencies start in the urban marketplaces and work their way to avoid it," Carter said. "If he is able to successfully penetrate that main, I think it gives him an authentic springboard to transcend the downtown market."
  
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