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GQ Calls it the Netflix of Eyewear

It's not the first time an organization has been referred to as Netflix of the niche industry. ManPacks may be the Netflix of underwear, but ever since Warby Parker graced the pages of GQ being labeled "the Netflix of eyewear" a few months ago, the eyewear brand is growing.

How aren't they 'just another eyewear provider'?

Well, they attempt to shake up the industry by introducing good quality glasses (prescription lenses included!) inside their standard expense of $95 a pair (without having to sacrifice quality or pushing big upsells). "Designer labels" using their high mark ups because of the lofty brand association, and also the additional costs of vacation vendors like LensCrafters make buying glasses (especially replacing them) a royal pain because you're paying out several hundred dollars each and every time that insurance might not even cover.

In addition to fighting higher prices, Warby Parker has taken a new method of online retail making use of their super cool virtual try out system that lets you try on any couple of glasses, so you don't have to worry about dealing with messy backwards and forwards with your purchase because just what it looked like personally didn't surpass what you imagine it will have appeared to be when you were acquiring the glasses online. This is an exciting demonstration of technology changing how we shop, much like Ray Ban's fun virtual mirror. It's making shopping online more real, which eliminates the need for you to have to leave your property, and reduces the increased costs of managing physical locations which add to the cost of your product when you are helping to pay for the location's employee, lease and overhead costs. ray ban wayfarer 90% off no hard feelings in case you end up empty handed. It's as being a better version of 'try before you buy' since you never have to buy!

The company is also quite admirable. Through their inspiration from Tom's Shoes, Warby Parker has added a philanthropic element for their general business practices by donating one set of glasses for every pair you get to organizations like RestoringVision to offer to needy folks who can't afford glasses themselves.

While I am somewhat of a web geek, I believe I'll defer on the virtual put on and the home test offers and anxiously wait to visit one of their physical locations demo the goods since I'm probably currently beyond their normal shipping area, plus I love the personal attention of an salesperson who's helpful, and hopefully not very pushy.

However, there is this massive trend in the way the web is moving and the way the online consumer shopping experience is evolving to replicate that relating to the waiting for you shopping experience. Obviously, this isn't to convey oakley sunglasses wholesale that local will die and ecommerce will replace brick and mortar, but that ecommerce is actually innovating to generate your overall shopping ray ban 8301 sale experience more exciting.

Danny Wong is the co founding father of the Blank Label Group, which runs Blank Label, Thread Tradition and RE:custom, which is always enthusiastic about new developments in ecommerce, specially when ecommerce begins to offer less expensive costs and more engaging user experiences.

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