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发表于 2016-6-23 19:02:11 | 只看该作者 回帖奖励 |倒序浏览 |阅读模式
Newspapers probably the most trusted medium

Newspapers include the most trusted paid medium australia wide, the latest Nielsen Global Rely upon Advertising and Brand Messages report finds.

Ads in newspapers are trusted by 58% of Australians, with TV another most trusted paid medium (54%). The bi Ray Ban sunglasses outlet annual report consistently finds newspaper advertising inside the top spot among paid media.

Newspaper editorial content is trusted Ray Ban outlet more than 'consumer opinions posted online' (59%),the greatest scoring kind of earned media. In the North America and Europe, online consumer opinion ranks above newspaper editorial. This underlines the esteem through which Australians hold newspapers.

Many forms of web marketing are measured and they rank lowest among paid media. The Ray Ban Wayfarer 90% off Nielsen report doesn't break out advertising in digital newspapers business forms of online. Whether it did, could possibly expectation will be for the brand values of printed newspapers to transfer to the digital space, where newspapers supply a 'brand safe' Ray Ban outlet online environment.

The Newspaper Works checked out trust in newspapers in the Ray Ban outlet Local Newspaper Report in 2012, conducted by Brand Navigator.

Trust is often a hallmark of regional newspapers, with readers valuing them as a trusted supply of information (60%), outscoring local TV (39%) and radio (36%) with a factor of 1.5.

The same is also true with regards to community newspapers. Among readers they score 55% like a source of trusted information, compared to 34% for TV and 31% for radio.

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